01
Revenue
Opening and closing MRR, classified movement and reconciliation gaps.
Weekly brief for Shopify apps
Start with what changed. Keep the evidence attached.
Review revenue, merchant activity, churn, first-party distribution, affiliates and public competitor changes without assembling six separate summaries.
7 days free · Card required · Secure checkout by Stripe
Inside the product
Product screenshot from a development verification workspace. It contains safe test evidence, not customer results or a benchmark.
One bounded review
02
Merchants
Installs, uninstalls, trial conversions and exact opening-cohort losses.
03
Distribution
A seven-day first-party acquisition cohort followed to later install and paid evidence.
04
Outside signals
Affiliate ledger decisions and source-linked public competitor changes.
Grounded by design
A priority to investigate—not an invented conclusion.
Marlo applies a published deterministic order: freshness, reconciliation, acquisition coverage, merchant-level churn, funnel loss, commission review, then public changes.
Every material statement links to a report, merchant, attribution record or public source. The initial version sends no merchant data to a new AI processor and sends no email, Slack message or customer outreach.
Seven days. One starting point.
Open the evidence behind the change that deserves attention.
Start your trial
7 days free · Card required · Secure checkout by Stripe