Churn analysis for Shopify apps
Who churned, what changed, and how much did it cost?
Start with the paid opening cohort. Separate full cancellation, Shopify billing freezes and plan contraction, then follow every loss to the merchant and source evidence.
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Safe sample data
A rate with the denominator—and the merchants.
Illustrative sample only. Names and values are not customer claims or benchmarks.
Deterministic investigation
Separate the facts before choosing the fix.
Revenue churn measures recurring revenue lost from the opening cohort. Subscription and logo churn count full paid cancellations with matching lifecycle evidence. Contraction and frozen-shop loss remain visible rather than being relabelled.
Plan, app, tenure and cancellation-reason views show where the impact concentrates. Retained first-party campaign or eligible affiliate evidence supports source views; missing evidence remains unattributed.
The seven-day dashboard brief is an in-app alert. It sends no customer email and makes no churn prediction.
From rate to record
Open the merchant. Verify the reason.
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