01
What changed?
Start with one seven-day brief, then open the revenue, merchant, acquisition or public source behind the highlighted movement.
Shopify app CRM + revenue intelligence
Know the merchant behind the MRR.
Marlo is the customer CRM, revenue intelligence and distribution evidence layer for Shopify app businesses. Start with the movement. End with the merchant and the reason.
7 days free · Card required · Secure checkout by Stripe
Revenue intelligence
MRR movement
Illustrative Partner data
Current MRR
$4,059.00
ARR
$48,708.00
Active installs
6
Logo churn
17%
MRR, last 12 monthsUSD
Customer view · top LTV
1$9,190.00
Sample merchant 01
active · Scale
2$2,890.00
Sample merchant 02
active · Enterprise
3$2,160.00
Sample merchant 03
churned · Scale
4$1,010.00
Sample merchant 04
active · Growth
One Partner connectionWeekly briefCustomer CRMMRR movementSaved segmentsRetention cohortsDistribution evidenceCompetitor changes
Built around the questions founders actually ask
The dashboards Shopify forgot to make.
02
Which merchants?
Use the customer CRM to inspect plan, lifecycle, LTV, billing and retained acquisition evidence, then record the next decision.
03
Is retention improving?
Read customer and revenue cohorts without exporting Partner data into another spreadsheet.
04
Can I trust the range?
See sync state, available history, currencies and exclusions before making a decision.
05
Where do merchants drop out?
Follow one sequential first-party cohort from an app-owned visit to install, trial or paid intent and paid evidence.
06
What changed outside?
Track selected public Shopify App Store listing, pricing and review changes with the source attached.
From metric to merchant
A number is only useful when it explains itself.
Marlo keeps aggregate reports and operating detail in one product. Compare the MRR summary with customer, transaction and lifecycle views without rebuilding the question in another tool.
Revenue
Movement, not just totals
See the bridge between opening and closing MRR, then use the lifecycle and customer views to investigate the same period.
Illustrative product pattern
Opening
$38.4k
Net movement
+$2.1k
Closing
$40.5k
Customers
Every merchant has an operating record
Search the account, inspect plan and revenue, add notes and tags, then follow available lifecycle and acquisition evidence in order.
Illustrative product pattern
TodayExpanded to Growth · +$49 MRR
18 JunUsage charge posted · $126
02 MarTrial converted
18 FebApp installed
Retention
Cohorts you can investigate
Compare customer and revenue retention by start month, then open the cohort instead of stopping at a coloured square.
Illustrative product pattern
96%
88%
81%
76%
91%
84%
78%
69%
87%
82%
74%
63%
Operations
Coverage stays visible
Credential validation, historical and incremental syncs, range warnings and exports make the reporting boundary explicit.
Illustrative product pattern
Partner credentialValidated
Historical syncComplete
Latest incremental sync4 min ago
Transaction coverageSince Jan 2024
Distribution
One cohort from acquisition to paid
Require the browser-to-server handoff and an observed install before later trial or paid evidence enters the funnel.
Illustrative product pattern
Acquired
42
Installed
17
Intent
9
Paid
6
Competitors
Public changes keep their source
Review daily listing, pricing, screenshot, rating and low-review changes, then use the weekly digest to choose a grounded investigation.
Illustrative product pattern
PricingGrowth · $29 → $39
ListingShort description changed
Reviews2 low-rating reviews surfaced
Small setup. Focused operating view.
Connect once. Investigate each report.
01
Connect the Partner API
Add the organization ID and a Partner API credential with the required permissions. Marlo uses it only for reporting reads.
02
Let history rebuild
Marlo normalizes apps, merchants, subscriptions, events, transactions and payouts into one operating model.
03
Ask better questions
Use focused reports, filtered exports and a local read-only MCP server without maintaining a separate warehouse.
Mantle migration
14 — 08 — 2026
Cutoff for accounts not using Mantle Billing
Keep the operating view. Skip the reporting rebuild.
Run Marlo alongside Mantle while both sets of numbers can still be checked. Cover the core reporting slice without asking Marlo to move billing, email, support or affiliate workflows.
See the migration planStop guessing at the dashboard
Your MRR moved. Find out why.
7 days free · Card required · Secure checkout by Stripe