Revenue intelligence for Shopify app businesses

Know what moved your MRR.

Marlo turns Shopify Partner data into MRR movement, usage projections, retention and a customer CRM—so you can see the merchants behind every change.

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Revenue intelligence

MRR movement

Illustrative Partner data

Current MRR

$4,059.00

ARR

$48,708.00

Active installs

6

Logo churn

17%

MRR, last 12 monthsUSD
Illustrative monthly recurring revenue over twelve months. Aug 2025: $27.8K. Sep 2025: $29.4K. Oct 2025: $30.1K. Nov 2025: $32.8K. Dec 2025: $33.6K. Jan 2026: $35.9K. Feb 2026: $35.3K. Mar 2026: $38.2K. Apr 2026: $39.1K. May 2026: $41.5K. Jun 2026: $42.1K. Jul 2026: $44.8K
Customer view · top LTV
1

Sample merchant 01

active · Scale

$9,190.00
2

Sample merchant 02

active · Enterprise

$2,890.00
3

Sample merchant 03

churned · Scale

$2,160.00
4

Sample merchant 04

active · Growth

$1,010.00
One Partner connectionWeekly briefMRR movementUsage projectionsCustomer CRMPlan mixRetentionDistribution

Revenue to merchant

See the change. Find the merchant. Decide what to do next.

Start with the weekly brief or a report, then open the customer, plan or cohort behind the signal. No spreadsheet export or warehouse required.

Revenue

See revenue as it changes

Reconcile opening and closing MRR across new revenue, expansion, contraction, churn and reactivation. Compare plan mix and a seven-day run-rate projection for usage and one-time charges.

Illustrative product pattern

Opening

$38.4k

Net movement

+$2.1k

Closing

$40.5k

Customers

Find the merchants behind it

Search every merchant, inspect plan, LTV, billing and lifecycle, then add notes, tags or a saved segment for the next decision.

Illustrative product pattern

TodayExpanded to Growth · +$49 MRR
18 JunUsage charge posted · $126
02 MarTrial converted
18 FebApp installed

Retention

Measure the journey to paid

Compare 30-day install-to-paid conversion and paid customer or gross-revenue retention by cohort. Incomplete observation windows are excluded before rates are calculated.

Illustrative product pattern

Illustrative customer retention cohorts. Cohort 1 Month 0: 96%. Cohort 1 Month 1: 88%. Cohort 1 Month 2: 81%. Cohort 2 Month 0: 76%. Cohort 2 Month 1: 91%. Cohort 2 Month 2: 84%. Cohort 3 Month 0: 78%. Cohort 3 Month 1: 69%. Cohort 3 Month 2: 87%. Cohort 4 Month 0: 82%. Cohort 4 Month 1: 74%. Cohort 4 Month 2: 63%

Small setup. Focused operating view.

One connection. A clearer operating view.

01

Connect the Partner API

Add the organization ID and a Partner API credential with the required permissions. Marlo uses it only for reporting reads.

02

Let history rebuild

Marlo normalizes apps, merchants, subscriptions, events, transactions and payouts into one operating model.

03

Open the evidence

Use the weekly brief, focused reports and customer views without maintaining a separate warehouse.

Built for Shopify app businesses

Your MRR moved. Find out why.

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