Revenue movement
Opening MRR, new, expansion, contraction, churn, frozen, unfrozen, reactivation and closing MRR. Annual plans are normalized monthly and currencies stay separate.
MRR + ARRMovement bridgePlan breakdownCurrency scope
Product
Customer CRM and revenue intelligence, in one view.
Marlo joins Partner revenue, subscriptions, app events, merchants and retained distribution evidence so each account and report can be investigated.
7 days free · Card required · Secure checkout by Stripe
Revenue intelligence
MRR movement
Illustrative Partner data
Current MRR
$4,059.00
ARR
$48,708.00
Active installs
6
Logo churn
17%
MRR, last 12 monthsUSD
Customer view · top LTV
1$9,190.00
Sample merchant 01
active · Scale
2$2,890.00
Sample merchant 02
active · Enterprise
3$2,160.00
Sample merchant 03
churned · Scale
4$1,010.00
Sample merchant 04
active · Growth
One data model
Built to follow the money—and the merchant.
Customer CRM
Search merchant accounts, add notes and tags, save live filter segments, and inspect LTV, billing, lifecycle and retained acquisition evidence in one profile.
Notes + tagsSaved segmentsLTV + billingAttribution evidence
Churn and retention
Reconcile logo, subscription and revenue churn to the paid opening cohort, exact merchant losses, plans, tenure, reasons and retained source evidence.
Opening denominatorsMerchant lossesPlan + sourceRetention cohorts
Transactions and payouts
Separate earnings by billing date from Shopify settlement batches. Keep gross, fees, net, payout state and range coverage visible.
TransactionsPayout batchesFees + netCSV export
Sync and coverage
Validate the Partner credential, rebuild history, run incremental syncs and see incomplete ranges before they become misleading conclusions.
Encrypted tokenHistorical syncIncremental syncCoverage warnings
Local read-only MCP
Run Marlo’s local MCP server to give approved AI clients structured access to customers, reports, comparisons and sync state without mutation tools.
Query metricsGet reportsCompare periodsCustomer lookup
Physical MRR displays
Create a revocable, currency-scoped JSON URL for a Smiirl Custom Counter or similar display. The response contains one rounded number and no merchant or transaction details.
Smiirl JSON URLApp + currency scopeRotate + revokeRequest history
Acquisition tracking
Connect first-party campaign and referral context to server-verified installs, trials, payments and churn without treating a browser event as billing proof.
Hosted scriptServer eventsOrigin restrictionVerification view
Affiliate tracking
Generate approved-destination referral links, preserve first-touch merchant attribution and review a pending or approved commission ledger without automated payouts.
Referral linksMerchant lifecycleCommission ledgerCSV export
Distribution funnel
Cohort first-party visitors from an app-owned page, require a matching server install and follow the same opaque ID to trial or direct paid intent and paid conversion.
Sequential stagesSource + appMerchant evidenceCoverage gaps
Competitor intelligence
Track selected public Shopify App Store listing, pricing, screenshot, rating and low-review changes daily, then inspect a source-linked weekly digest without claiming causation.
Daily snapshotsReview themesSource linksWeekly digest
Weekly brief
Review seven days of revenue, merchant activity, churn, first-party distribution, affiliates and public competitor changes, then open the evidence behind one deterministic starting investigation.
Seven-day scopeEvidence linksPartial failuresIn-app only
Seven-day free trial
Connect Partner data. Decide with evidence.
Start your trial
7 days free · Card required · Secure checkout by Stripe